For me, luxury is quality over quantity. The more time goes by, the more the philosophy of less is more becomes my mantra. I prefer quality and simplicity over quantity. I actually prefer to create now more so than to consume. When I first started out I would have to have every piece of my collection, but now I just create and let go, create and let go and then move on to the next. I’ve come to have my own go-to’s and look and keep that simple, as I prefer to focus on creating the best product I can for our customers. That is also why I like making our main line collections in our backyard here in LA. It’s a farm-to-table approach of making the fabric here, then cut, sew, dye, print. In touch with the product from start to finish. The final product is one of quality and one that lasts. I feel that is more sustainable in a way as well, and I like that. But I think you can feel that soul in the product, as it has that human touch and that care that can be missing in the age of mass consumption.

Don’t get me wrong, I can appreciate the mass consumption approach. But here I am highlighting the way I like to craft a hoodie or sweatpant or printed tee right here in my backyard, and that is what gives it that stand alone quality and feeling. That is what I am going for in a sense, and that is also why I think it is so important to have a store for a number of different reasons because you cannot always feel the quality through imagery on a website. And that human element of being able to come into an environment that encapsulates the feeling of the brand in a space, and you get a chance to touch and feel the garments and experience our unique fits and approach is vital and something that I love to be able to provide our customers with and gain new one’s in the process.