The Melrose store was a fun project for me. Having a passion for interior design, I was able to bring that into the space. We took a minimalist approach to building out the interior of the store. Taking cues from some of my favorite interior designers, such as Vincent Van Duysen and Axel Vervoordt, I wanted to create a neutral yet captivating foundation, off of which the clothes could really shine.
Unfinished support beams and stucco shelving juxtapose stark white walls and fine champagne wood grain, creating an engaging combination of textures. We custom built modular racks that wrap columns and corners throughout the store, allowing for a fluid layout of the collections that could be reconfigured as we pleased. The crowning glory and focal point of the space is the LED lightbox that illuminates the cash wrap.
I wanted the space to really be a mood board brought to life and provide a representation of us as a brand. From the wall of 100+ individually lit basketballs to the changing room with a wood grain swivel door and custom stucco bench, I feel that we achieved that.