As a creative, I find it necessary to embrace change. I find for me personally it energizes me to a certain extent too. I get sick of the same old thing day in, day out, and that’s what excites me and drives me forward. New endeavors, new frontiers. Or even just simply new colorways on an old favorite. Like the new USA Sweatshirt in colors. I had been wanting to do these in new colors for the longest time and finally had the opportunity to produce 4 new colors, and it breathes new life into an existing product.
I take each new production run as a chance to try something new or to tweak things and make it better. I am sure you have seen me on Instagram wearing the Ash Heather Grey version of this sweater. It became a staple for me. Somewhat of a uniform. My take on an American classic. So I am excited to have some new colors to choose from. I honestly love them all now and can’t decide what my favorite is. Time will tell, as the weather starts to cool down a bit. As we head into fall, these will be the perfect accessory for those weekend coffee runs or even just for the day-to-day wear. I am excited by these, and I hope you will enjoy them too.