July 20, 2017
This collection was another progression of the brand, as I feel each season we are discovering our unique DNA both as a label and myself personally as a designer. Each season we try to push the boundaries of quality and fabrication from the season before. This is what excites me knowing that we can always improve. The influences for the collection were various. The collection is dubbed 'california sport' and is inspired by the sun, palm trees and energy of LA as well as LA's athletic past like the 1984 Olympics, the Showtime Lakers etc. I wanted to make functional athletic wear that can be worn from the street to Runyon Canyon. I drew inspiration from my own athletic past and childhood growing up in an era of Michael Jordan and David Beckham.
Presenting at NY fashion week was also a dream come true, and everything from selecting the models down to what music we played and the styling was very specific and a fun experience. I can't wait to take this to the next level and do runway next.